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Celebrating 50 Years of Stories

Trollbeads Club Members

This year, Trollbeads celebrates 50 years since its first bead. What began in 1976 as a simple silver bead with a unique hole design has become a global design icon. Today, Trollbeads is recognised as the original beads-on-bracelet brand, where jewellery becomes storytelling and every bead holds meaning. This anniversary honours five decades of creativity, craftsmanship, personal expression, and the many stories customers have carried in their jewellery.
Every story has a bead.

CLUB Exclusive
Summer Dream Bracelet

Two exclusive pieces. One complete summer story.
The full Summer Dream Bracelet is only available to Club members

NEW CLUB-EXCLUSIVE BEAD
Silent Moments has arrived

Every season leaves something beautiful behind. Soft, fleeting, and quietly meaningful.

Discover the new Club-exclusive bead, Silent Moments, a delicate reminder that meaning is often found in the quietest places. 💜🤍

Created exclusively for Trollbeads Club members. ✨

Club Trio Available >

Create your own
CLUB Jubilee Bracelet 💫

This year, we’re celebrating in a very special way. Six exclusive Club-only beads will be released one by one during the year, giving you the chance to build your own Jubilee bracelet. You can collect them all or choose the ones that speak to you the most — and naturally, they’re designed to shine beautifully on the Lucky Knot Bracelet.

A year of surprises, a bracelet full of meaning. Enjoy the journey!

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