Blog

✨ Guardian Angels & The Gifts We Share ✨
Dear Club Member, This winter, our new collection Guardian Wings is inspired by the quiet strength of knowing that we are watched over and cared for — even when we cannot see it. At the heart of the collection is...
✨ Celebrating 50 years of stories ✨
Create your own Jubilee Bracelet This year, we begin a very special chapter together. As Trollbeads marks its 50th anniversary in 2026, we invite you to embark on a new chapter, inspired by our heritage, rich in meaning, and guided...
Sneak Peak - Spring Collection 2026, Stories in Bloom
There is a place where stories are born, hidden beneath roots, reflected in light, carried onwings. In the stillness of the forest, new beginnings unfold. Butterflies rise with spring,flowers open to the sun, and something unseen ties it all together.Welcome...
Comfort, Connection, and Craftsmanship: The Hygge Collection
In a world that moves fast, the Danes have perfected the art of slowing down. They even have a word for it: hygge. Pronounced “hoo-gah,” hygge is more than a passing trend—it's a deeply rooted cultural philosophy in Denmark. At its...
Avalon Dream: A Bead Born from Legend
The Legacy of Avalon Avalon is more than a myth — it is a symbol of the eternal. Its name, thought to derive from the Welsh word afal (meaning “apple”), is often translated as “The Isle of Apples” — a sacred...
Northern Lights Magic: Illumination and Wonder
There is something about the Northern Lights that makes us pause—not just to look, but to feel. To see the sky suddenly come alive, awash in greens and violets that shimmer and shift like whispered secrets, is to experience something...
Exclusive insights with Lise Aagaard
Exclusive insights with Lise Aagaard: 

In a candid Q&A, Lise Aagaard, Creative Director and founder of Trollbeads, shares her thoughts on the brand's journey, design philosophy, and future directions.

A world journey through iconic cities
  A trip down memory lane... In 2015, Trollbeads launched an extraordinary collection that captured the hearts of globetrotters—the City Beads. Crafted in sterling silver, these beads were inspired by nine of the world's most iconic cities, each design beautifully...
Love of Paws - Behind the scenes
It's late summer in Denmark, and we have a special visitor at Trollbeads Headquarters: the puppy, Bowie. He's an energetic and lovely puppy, and today he has a special job. He's taking part in the photoshoot for the Love of Paws...